I Want Clean

IWantClean is a professional cleaning company that initially catered to industrial and corporate clients for janitorial services. In 2019, we worked on their logo with the goal of keeping it minimal, clean, and eco-friendly. Last year before the pandemic hit, they wanted to shift and get into residential cleaning which also meant being more visible on social media. With this, they hired us again to design their social medial materials on a monthly retainer.

Service

Branding, Visual Content Creation, Social Media Brand System

Year

2020 to 2021

Creatives

Gillan Resumadero,

Au Aranas,

Hann dela Cruz,

Has Maximo

Based on their logo, we designed their full marketing pack (business cards, flyers, stationery, etc.) and all of which were provided to the client in ready to print materials. This year, IWantClean launched a line of cleaning products in which we also designed bottle stickers for.

During the process of designing all these materials for them, we kept in mind the goal we had when we were first designing their logo. Tied to this is their marketing strategy which was to show the science behind cleaning from how to clean to the products used to clean.

the Main Message

The company wanted to show how their approach to cleaning is always considerate of the environment because for them, this is the true definition of clean. Being clean not only in your own home but also not harmful to the environment.