GRAPHIC DESIGN STUDIO
Spicy Things
Spicy Things stemmed from the passion of a home cook to quietly entering the food industry through chili garlic oil and chili garlic crunch. Since the business has picked up, the brand has expanded to offering flavored chicken wings and a few options for pasta among others. For this brand, the strategy of Huddle was to do reverse branding where the team started with making different packaging labels for the brand with the endpoint being the main brand logo. This strategy allowed the owner to focus more on developing her products first without the pressure of defining the brand identity right away.
Service
Branding, Packaging,
Social Media Design Support
Year
2019 to 2020
Packaging
Sticker labels were designed and sent to the client in formats that were ready to print. Files forwarded to the printers and stuck on the package from a die-cut sheet.
First Impressions
Main information on products and the brand have been custom designed to reflect the hot, spicy brand and get the viewer to the check-out line quicker.
TESTIMONIAL
We in Spicy Things believe in the quality and potential of the food we offer. But we also know that the product itself is not the be-all and end-all of any business.
We’ve received a lot of help from Huddle Design Studio right from the start to really put branding into the business so that it’s easy to identify and recall our brand.
Gianne Galang, owner Spicy Things
